The latest version, OroCommerce 6.0, delivers a powerful and flexible platform with key enhancements across the board. This release focuses on streamlining operations, improving customer experiences, and empowering sellers.

Let’s explore some of the key features:

1/ Streamlined Marketplace Management

This release focuses on automation and improved seller tools. Flexible commissions, seller-specific promotions, and per-seller shipping options simplify marketplace administration.

2/ Empowering B2B Sellers

Simplified Seller Onboarding

Automated product approval workflows streamline product listing. Sellers upload products, and Marketplace Operators approve, reject, or request changes, minimizing errors and providing a clear path to listing.

Operators can share recommended pricing and product attribute structures with sellers, ensuring clarity and smoother onboarding.

Automated shipping integration setup allows sellers to quickly define their shipping costs and methods.

Seller-Driven Promotions

Sellers gain the ability to create and manage promotion rules for their products. Previously, this feature was only available to marketplace owners.

Individualized Seller Shipping

Buyers can choose a seller-specific shipping method for all purchases from that seller, simplifying checkout.

3/ Enhanced Storefront Experiences

The latest storefront theme enhances design and usability across all devices. A new theme configurator allows admins to quickly customize the look and feel.

Modernized Theme and Personalization

A fresh, modern theme with a fully editable homepage, configurable content templates, and an improved slider delivers an optimal user experience across all devices.

Optimizing the Shopping Experience with Product Kits

Product Kits now have an improved storefront configurator, enabling customers to easily customize and order kits. Kits are fully searchable and can be added to quotes. Backend enhancements include new import and export functionality for easier management.

Enhanced “Similar Products” Functionality

The “Similar Products” functionality extends to shopping lists, increasing product visibility and enhancing the purchasing experience.

AI-Driven Product Recommendations

Integration with Google Recommendations AI offers personalized product recommendations to enhance key eCommerce metrics.

4/ Advanced Sales Tools

OroCommerce 6.0 empowers sales teams with tools designed to enhance customer interactions and drive better results.  Salespeople can connect with customers directly through Gmail or Outlook, accessing key OroCommerce data without switching applications. A new price rule editor simplifies personalized pricing, while the Price Calculation Details view provides full transparency into pricing strategies.

Boost Sales Team Efficiency with OroCommerce Email Add-ins

Sales teams can manage emails within Outlook or Gmail, accessing OroCommerce data without leaving their email application.

Accelerate B2B Commerce Launch with Salesforce CRM Integration

OroCommerce’s integration with Salesforce CRM helps mid-sized B2B companies quickly launch attractive online storefronts.  This integration enables swift catalog updates and enriches product details. It also provides a user-friendly interface for ongoing catalog management, ensuring product information is consistently synchronized and presented optimally for customers.

Improved Pricing Insights with New Pricing View

A new Price Calculation Details view provides comprehensive insights into pricing strategies.

5/ Advanced Content Management

OroCommerce 6.0 now utilizes generative AI to accelerate content creation. This streamlines marketing campaigns and product listings while also improving and simplifying customer email communications for sales and support teams.

Effortless Content Creation with AI in OroCommerce

Generative AI streamlines content creation for product descriptions, email campaigns, and landing pages.

Enhanced Creative Control with Improved WYSIWYG Editor

The WYSIWYG editor now includes new content templates, an upgraded image slider, and an SVG icon library.

6/ Optimized Merchandising and Search

Product Kits have a fully featured storefront configurator. Search results management and autocomplete functionality guide buyers and improve the search experience.

Prioritize Top Products in Search Results

Improved Search Terms functionality allows showcasing specific products in search results.

Intuitive Search with Advanced Autocomplete

Enhanced autocomplete processes full-text phrases, offering relevant search suggestions.

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To discover new version of OroCommerce or to book a private demo session, let contact us via: contact@ekino.vn